Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services.

1. Understand your customer!

If your product does not solve a problem or does not cater a consumer need you won’t sell any of them. At Koos we use the latest Gestalt Psychology to gain insight in the underlying motivations of your customer. This way we can understand both the functional and emotional benefits your product needs to offer.

2. Know your context!

In order to fully understand your customer you need to know the context(s) in which he is situated. When does he use your product? Where does he use your product? How does he use your product? We use generative techniques as context mapping and cultural probes to plot out every scenario of your customer’s journey. Using this rich data we are able to create products that truly capture all aspects of the consumer experience.

3. Know your market!

Everything you do is relative to your competitors. Koos uses a market scan to understand the emotional and functional offers of your biggest competitors. We can help you determine what markets you should turn to and what you should undertake within these markets to be successful.

4. You need to have a strong and relevant brand!

Consumers are looking for brands that appeal to them. They are looking for brands they can trust. You need to make sure that they are going to love and trust your brand. You need to make sure that your promise to them is delivered through everything you do. All your products, services and communications have to deliver the same consistent message.

5. Align your products, services & communication!

A strong consistent message, delivered through everything you do, will increase brand awareness and brand loyalty. Where advertisements used to be the most effective way, new product launches are now becoming the new medium for companies to deliver a transparent brand message to their customers. New Product Development is more than catering a consumer need. It is also a very effective way to steer your brand image.