Strategic Design originates from the MsC ‘Strategic Product Design’ at TUDelft, University of Technology. It’s approach manages strategic product direction based on insights from the external environment (market analysis, consumer and behaviour research, trends and future scenarios, governmental policies, and new technologies and materials) and the wishes and possibilities of the company (product strategy, brand identity, mission/vision, resources). Secondly it covers the translation of the chosen strategic product direction into proposals for product concepts (including engineering and design guidelines).

Strategic product designers help companies to initiate, create and introduce strategically sound and commercially successful products and services for clients and customers who live and act in an international competitive environment.  SPD emphasizes the fuzzy front end of the new product development (NPD) process.

Cool to know: BusinessWeek put MsC SPD at the faculty IDE of the TUDelft on the list of the best design schools in the world for “Teaching design thinking to a new generation of corporate leaders.”