Use explorative research to build a solid foundation for your strategy
Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of your organisation. You’ll find out that the right insights will help you to create an inspirational vision for building stronger brands, smarter products & relevant experiences.
Design helps to overcome the poor usability of traditional research
At Koos we believe in the new possibilities of design focused research. Our explorative research is based on the latest design tools and provide deep, rich and visual insight into the needs and context of your customers and company. By engaging participants and employees with generative techniques we are able to deliver rich and visual results which are easily understood by your team, which will travel further within your company and which will be more applicable and usable during your daily business.
Our unique set of research tools provide you with the perfect blend of inspiration & certainty
Koos offers a unique combination of analytical & creative tools, giving you and your team the magic to fuel your creativity and the logic to steer your organisation into the right direction.
Context mapping – Inspiration for development
Context mapping is developed at TUDelft and provides deep, rich and visual consumer insights using generative design techniques. Context mapping uses a three step approach to dig into our subconscious needs. 1) ‘What did I do?’ 2) ‘How did I feel?’ 3) ‘Why did I do it that way?’. During the third step it is where we have most chance of uncovering their true unconscious behavior. The rich and visual material gained during the exercises is used at a later stage team to create real-life persona’s that are the basis of our Creative framework.
Morphological psychology – Certainty for a sound strategy
Morphology is developed at the University of Cologne as a specific marketing research tool and focuses on uncovering the underlying psychological tensions of the participants. These psychological tensions provide us with a framework to structure all insights into a needs map and psychological segments. This needs map is the backbone of our research and provides us with a launchpad for any kind of strategy and development.
