Strategic Design – “Creating a new generation of corporate leaders”
Strategic Design originates from the MsC ‘Strategic Product Design’ at TUDelft, University of Technology. It’s approach manages strategic product direction based on insights [...]
The power of visualised and workable results
Most agencies only deliver reports. Big ugly stacks of paper and endless shows of powerpoint slides. At Koos we understand the importance of tangible & good looking results. That’s why [...]
Koos Concept Highway – Prepare your concepts for the final stage of development
The first stage of the new product development process is behind us. We managed to prioritise our ideas and pick out the winners we want to take forward. But what should we do next? We have our [...]
Koos Strategy Matrix – idea prioritisation tool
Ideas come and go in vast amount of numbers. But how do you know which one will be a winner? How do you know you are not wasting money on a possible failure? The truth is – you never know [...]
Koos Consumer & Brand focused innovation approach – COBRA
Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. [...]
Koos Pressure Cooker – fast & cheap idea generation
While some companies struggle with too many ideas and no focus, there are also a lot of companies with certain problems and no idea to tackle them. And that’s where the Koos Pressure Cooker [...]
Koos Brand Identifier Workshop
Lack of shared vision of the desired brand image is a common problem within companies. Most employees have a general idea of the core values of the company but rarely do all activities provoke [...]
The psychology behind sustainable behaviour
Psychological insights Koos & partners have done a great lot of qualitative research all around the world to find out what sustainability means in the mind of the consumers. We found some [...]