Design thinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]
Mega Trends for 2010: “Time for the big clean up”
2010 will be undoubtedly the start of another interesting decade. Has the global recession really ended? Will the aftermath cause pain for years to come? With varying predictions on the length [...]
Future scenario building
There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the [...]
Product Vision – expand the scope of the brand through new product development
Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows [...]
Product Design as the new brand strategy tool
2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]
Morphology – a superior approach to consumer understanding
Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]