Design thinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]
2010 will be undoubtedly the start of another interesting decade. Has the global recession really ended? Will the aftermath cause pain for years to come? With varying predictions on the length [...]
There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the [...]
Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows [...]
2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]
Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]