Blog

As ‘Strategic Design’ is a new discipline, it is also poorly understood by the market. So let’s clear up the fuzziness around it for good and for all. First of all we need to [...]

Where the 80’s became the decade of super brands, we see that nowadays these same brands are fighting a losing battle against the private label of the retailers. Or do they still have a [...]

The red dot institute – yes, the one that hands out the awards – has researched the performance of listed companies that have received a ‘designteam of the year-award’. [...]

Last week one of our clients launched. !SYOU is a new high end sneaker brand that likes to do things a little differently from most sneaker brands. !SYOU doesn’t associate itself with [...]

While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]

2010 will be undoubtedly the start of another interesting decade. Has the global recession really ended? Will the aftermath cause pain for years to come? With varying predictions on the length [...]

There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the [...]

Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows [...]

2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]