Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]
Strategic Design originates from the MsC ‘Strategic Product Design’ at TUDelft, University of Technology. It’s approach manages strategic product direction based on insights [...]
Most agencies only deliver reports. Big ugly stacks of paper and endless shows of powerpoint slides. At Koos we understand the importance of tangible & good looking results. That’s why [...]
The first stage of the new product development process is behind us. We managed to prioritise our ideas and pick out the winners we want to take forward. But what should we do next? We have our [...]
Ideas come and go in vast amount of numbers. But how do you know which one will be a winner? How do you know you are not wasting money on a possible failure? The truth is – you never know [...]
Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. [...]
While some companies struggle with too many ideas and no focus, there are also a lot of companies with certain problems and no idea to tackle them. And that’s where the Koos Pressure Cooker [...]
Lack of shared vision of the desired brand image is a common problem within companies. Most employees have a general idea of the core values of the company but rarely do all activities provoke [...]
Psychological insights Koos & partners have done a great lot of qualitative research all around the world to find out what sustainability means in the mind of the consumers. We found some [...]