Blog

Nice post by Steve Blank on the importance of teams in start-ups. “The best ideas in the hands of a B team is worse than a B idea in the hands of a world class team.” And I think one [...]

Last week two Strategic Product Design Master students came to visit Koos. They follow the course ‘design consultancy practice’ and have to interview a company, analyse it and come up [...]

Watch out! This article is quite fact driven! (but contains some very interesting information) The most crucial elements to drive results in a company are 1). a corporate culture that supports [...]

During the Dutch Design week Paul Gardier, Vice President of Philips Design, had a interesting view on the future of product and service design. A quick recap: Industrial economy – 1950 In [...]

Designing two revolutionary new bullion investment brands & services for the consumer market. Results: 350% increase in turn-over by successfully deploying and expanding the new brands into 5 [...]

John’s Phones are a global success and triggered a social media viral around the world, reaching millions of people. John’s asked Koos to help them turn their success formula into an [...]

Koos created a complete innovation plan for Startpagina (the biggest cash cow of Sanoma Digital), to keep them going for the upcoming years. Results: 8% more conversion on site after only 6 [...]

Together with the museum we’ve created the first interactive experience that was co-designed and totally integrated within the exhibition, instead of being a single item. Results The museum [...]

Koos’ brand model is a hands-on tool to help you grow your business At Koos we believe in hands-on tools. A tool that is simple and effective. A tool that helps you managing your daily [...]

Take the holistic approach to innovation True value is delivered to your organisation and customer only when the total brand experience meets (and preferably exceeds) the customers’ needs [...]