Koos’ brand model is a hands-on tool to help you grow your business At Koos we believe in hands-on tools. A tool that is simple and effective. A tool that helps you managing your daily [...]
Take the holistic approach to innovation True value is delivered to your organisation and customer only when the total brand experience meets (and preferably exceeds) the customers’ needs [...]
Get more out of your innovation efforts When you take the time to build a solid strategic platform you’ll find that you’ll quickly increase your innovation power and see your efforts [...]
Use explorative research to build a solid foundation for your strategy Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of [...]
According to an international research (article in Dutch) under 3000 managers, only 36% of Dutch companies have an inspiring vision. And that’s a missed opportunity. Big time! How can a CEO [...]