Get more out of your innovation efforts
When you take the time to build a solid strategic platform you’ll find that you’ll quickly increase your innovation power and see your efforts becoming more effective and efficient. A solid foundation will not only guide you during the initial creation of new concepts, but it will help you taking the right decisions during development and marketing as well. Furthermore it increases team dynamics and it will help to bring your ideas further within (and outside) your company.

A strategic platform should meet 4 important criteria:
1. Provide precision and certainty
2. Fuel creativity and inspiration
3. Focus on your unique strengths (brand & organisation)
4. Focus on your customer & his context (customer & client)

The missing link between customer & brand strategy

The Koos’ needsmap and brandmodel form the backbone behind our strategy work. They provide the missing link between customer needs and brand opportunity. Together they are used to position and build the brand, identify key target segments, discover promising opportunity domains, build innovation roadmaps and create real value through product, service and brand development.

We build your platform together
The process is as important as the result. That’s why we keep you and your team involved as much as possible during the whole process; 1) it is your framework and you are the one that will use it eventually, 2) there is a a lot of knowledge within your company that we want to incorporate, 3) going through the process together you will create a sense of ownership, one shared vision and you will strongly enhance your team dynamics.