Together with the museum we’ve created the first interactive experience that was co-designed and totally integrated within the exhibition, instead of being a single item.

Results
The museum soon had to order extra RFID cards as they quickly ran out of their initial 20.000. Furthermore it proved to be a great trial in h0w interactive teams could work together with a more traditional museum project environment.

Project
Customer insights
Ideation & concepting workshops
User Interface Design
Design

Introduction
We live in a world that is becoming more digital every day. A world where information flows freely and two-way-communication between people and organisations has become the new standard. This has already provided huge opportunities to an immense amount of businesses, and a lot of museums acknowledge all the possibilities it offers to them as well. The Amsterdam Museum (formerly known as Amsterdam Historical Museum) did see the opportunities of these digital means and asked us to assist them in building an interactive museum experience for their “A’dam, man & fashion” exhibition.

How we did it
We started by looking at the museum from the visitor perspective. What drives him? How does he navigate? Why is he there? This information was used as input for a series of workshops to identify interesting services we could offer the visitors, which technologies we could use and how it could strengthen the theme of the exhibition.
In close collaboration with the Amsterdam Museum, we kept on developing the concept till a point where we introduced a third party, which build all the hardware and software. By staying involved all the way till the end, we made sure that our concept was realised just as we intended. A last stage of testing and refinement, made sure everything worked as it should.

Results
An installation to provide visitors with an interactive museum experience and the opportunity to literally become part of the exhibition. It made use of touch-screens, RFID readers, Twitter, an SLR camera, like-buttons and beamers to help visitors build a profile and interact with the data of themselves, other visitors and the theme ‘man & fashion’. By sending their photo to their email address and providing easy Facebook and Twitter sharing possibilities, we also created valuable new contact moments.

The following short clip will give an impression of the results.

What we’re really proud of
By involving a multidisciplinary team from the start till the end, we got everyone in the same mindset and really enthusiastic. And this was particularly important, because the involved departments were not used to work together and the risk existed that these technological developments could be regarded a threat, instead of an opportunity. The museum is now so enthusiastic that new internal policies provide them with targets, stating that exhibitions should incorporate interactive experiences from now on.