Blog

Although Service Design is a creative and fuzzy process, it delivers concrete and hard results for brands and businesses. Loyalty, advocacy and trust as the holy grail for long term business [...]

Creative problem solving by capitalizing Young KLM talent Result: Four times a year young talents are given a stage to be creative and generate solutions for strategic problems within the KLM [...]

Designing a future proof service for a rapidly changing market. Result: For the first time in the history of AEGON a complete customer focused service design project was initiated together [...]

What is service design? Service design is a discipline that helps organisations to design winning, value adding services. It focuses on enhancing usability, NPS, loyalty as well as efficiency and [...]