What is service design?

Service design is a discipline that helps organisations to design winning, value adding services. It focuses on enhancing usability, NPS, loyalty as well as efficiency and profitability. Service Design drives the development of all aspects of the service system, like the brand, service, products, logistics and IT – taking into account all relevant stakeholders and users.

How does it work?

Service Design facilitates a structured iterative process and a creative approach and focuses on the creation of value for the customer and the organisation. Successful companies (like Apple and IKEA) manage to put Service Design at the core of their business as an ongoing fully integrated process.

Why?

Markets change faster than ever and service systems are rapidly conquering the world; Google, Nike+, Apple, Facebook, Greenwheels, Albert, etcetera… Service Design enables organisations to boost their innovative power and enhance their offering, by understanding the changing needs of their clients and effectively deploy new technologies.