Strategy and service design of a revolutionary online coaching platform

Result:
Together with Beter, full subsidiary of ABN AMRO, we’ve changed the market of health and safety services in the Netherlands. By looking at the customer journeys of the participants, coaches and company managers, we’ve created a seamless experience for all stakeholders AND created a superior process in terms of efficiency and effectivity.

Project & tools:
Desktop research
Stakeholder interviews
Brand strategy & innovation strategy
Logo & identity design
User Interface design
Web & platform development
Sales kit design