Get more out of your innovation efforts When you take the time to build a solid strategic platform you’ll find that you’ll quickly increase your innovation power and see your efforts [...]
Use explorative research to build a solid foundation for your strategy Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of [...]
Koos’ commandments for growth and innovation Are you looking for the holy grail of innovation? Have a look at Koos’ innovation commandments and get more out of your innovation [...]
Designing three completely new on-board food experience concepts for the KLM brand ‘Delicious’. Result: New experiences that completely fit the new direction of KLM and match the [...]
Designing a complete brand experience around a new breed of innovative, slick, electric Dutch cycles. Result: A completely new brand experience strategy for the upcoming years, extending the [...]
Koos helped Fashiolista determining their brand promise and value proposition and turned it into a solid innovation roadmap. Result: Within no time Fashiolista has grown worldwide into a platform [...]
Designing a completely new retail concept for Ahold, focused on the traditional breakfast and lunch categories. Result: Ahold was that impressed with Canter & ‘De beleggingsclub’ [...]
A new consumer durable As we wrote previously, one of our clients recently launched. It’s a new high end sneaker brand that’s co-designed by creative talents all over the world and goes by the [...]
Unfortunately we see that the bigger a company gets the more each department will tend to work in separation, sometimes even based in different cities or countries. Within such so called [...]
