As designers we are constantly questioned about our impact on the financial results of a company. Business is interested in our methods but the final two (decisive) questions are always asked at [...]
Koos was invited at a fabulous workshop last week, where a lot of smart people from different companies came together to think about sustainable solutions for consumers. And again I realised that [...]
As ‘Strategic Design’ is a new discipline, it is also poorly understood by the market. So let’s clear up the fuzziness around it for good and for all. First of all we need to [...]
Where the 80’s became the decade of super brands, we see that nowadays these same brands are fighting a losing battle against the private label of the retailers. Or do they still have a [...]
2010 will be undoubtedly the start of another interesting decade. Has the global recession really ended? Will the aftermath cause pain for years to come? With varying predictions on the length [...]
There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the [...]
Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows [...]
2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]
Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]