Blog

During the Dutch Design week Paul Gardier, Vice President of Philips Design, had a interesting view on the future of product and service design. A quick recap: Industrial economy – 1950 In [...]

Koos’ brand model is a hands-on tool to help you grow your business At Koos we believe in hands-on tools. A tool that is simple and effective. A tool that helps you managing your daily [...]

Take the holistic approach to innovation True value is delivered to your organisation and customer only when the total brand experience meets (and preferably exceeds) the customers’ needs [...]

Get more out of your innovation efforts When you take the time to build a solid strategic platform you’ll find that you’ll quickly increase your innovation power and see your efforts [...]

Use explorative research to build a solid foundation for your strategy Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of [...]

The past four months Koos has spent > 1000 hours developing the KIST, the ‘Koos Innovatie Strategie Traject’.  It’s an intensive crash course,  which provides our clients [...]

We’ve finished the first test session of our newly developed Koos Innovation Strategy Tool, the KIST. This test case was done with John’s Phone,  and for the people who don’t [...]

Unfortunately we see that the bigger a company gets the more each department will tend to work in separation, sometimes even based in different cities or countries. Within such so called [...]

As designers we are constantly questioned about our impact on the financial results of a company. Business is interested in our methods but the final two (decisive) questions are always asked at [...]

As ‘Strategic Design’ is a new discipline, it is also poorly understood by the market. So let’s clear up the fuzziness around it for good and for all. First of all we need to [...]