Design thinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]
Product Design as the new brand strategy tool
2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]
Morphology – a superior approach to consumer understanding
Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]
Strategic Design – “Creating a new generation of corporate leaders”
Strategic Design originates from the MsC ‘Strategic Product Design’ at TUDelft, University of Technology. It’s approach manages strategic product direction based on insights [...]
The power of visualised and workable results
Most agencies only deliver reports. Big ugly stacks of paper and endless shows of powerpoint slides. At Koos we understand the importance of tangible & good looking results. That’s why [...]