The pros and cons of clicks and bricks
We’re encountering a big shift towards online shopping, but where will it stop? Endless possibilities Koos conducted qualitative research into the psychological motivations behind online [...]
Explorative research – Providing a solid foundation and rich and visual insights
Use explorative research to build a solid foundation for your strategy Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of [...]
Morphology – a superior approach to consumer understanding
Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]
The psychology behind sustainable behaviour
Psychological insights Koos & partners have done a great lot of qualitative research all around the world to find out what sustainability means in the mind of the consumers. We found some [...]