Testcase 1: Koos Innovation Strategy Tool
We’ve finished the first test session of our newly developed Koos Innovation Strategy Tool, the KIST. This test case was done with John’s Phone, and for the people who don’t [...]
Design thinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]
Morphology – a superior approach to consumer understanding
Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]
Koos Consumer & Brand focused innovation approach – COBRA
Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. [...]
Koos Brand Identifier Workshop
Lack of shared vision of the desired brand image is a common problem within companies. Most employees have a general idea of the core values of the company but rarely do all activities provoke [...]