Blog

Strong brands are important assets of companies. For example, Google’s brand is estimated to be worth over a 100 billion. And we’re not talking about tangible assets here like real [...]

While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design [...]

There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the [...]

Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows [...]

2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]

A lot of companies have a lot of ideas, but find it difficult to have a clear view on what to press forward and what to abandon. This is nothing weird. After sitting in the same chair for a while [...]

The first stage of the new product development process is behind us. We managed to prioritise our ideas and pick out the winners we want to take forward. But what should we do next? We have our [...]

Ideas come and go in vast amount of numbers. But how do you know which one will be a winner? How do you know you are not wasting money on a possible failure? The truth is – you never know [...]

Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. [...]

While some companies struggle with too many ideas and no focus, there are also a lot of companies with certain problems and no idea to tackle them. And that’s where the Koos Pressure Cooker [...]