John’s Phones are a global success and triggered a social media viral around the world, reaching millions of people. John’s asked Koos to help them turn their success formula into an [...]

Koos created a complete innovation plan for Startpagina (the biggest cash cow of Sanoma Digital), to keep them going for the upcoming years. Results: 8% more conversion on site after only 6 [...]

Together with the museum we’ve created the first interactive experience that was co-designed and totally integrated within the exhibition, instead of being a single item. Results The museum [...]

Koos’ brand model is a hands-on tool to help you grow your business At Koos we believe in hands-on tools. A tool that is simple and effective. A tool that helps you managing your daily [...]

Take the holistic approach to innovation True value is delivered to your organisation and customer only when the total brand experience meets (and preferably exceeds) the customers’ needs [...]

Get more out of your innovation efforts When you take the time to build a solid strategic platform you’ll find that you’ll quickly increase your innovation power and see your efforts [...]

Use explorative research to build a solid foundation for your strategy Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of [...]

According to an international research (article in Dutch) under 3000 managers, only 36% of Dutch companies have an inspiring vision. And that’s a missed opportunity. Big time! How can a CEO [...]

Koos’ commandments for growth and innovation Are you looking for the holy grail of innovation? Have a look at Koos’ innovation commandments and get more out of your innovation [...]

The past four months Koos has spent > 1000 hours developing the KIST, the ‘Koos Innovatie Strategie Traject’.  It’s an intensive crash course,  which provides our clients [...]

Today Jules and I went to the notary to establish our own holding company. These companies are set-up to allow us to participate in other companies by means of shares. It is a direct result of [...]

We’ve finished the first test session of our newly developed Koos Innovation Strategy Tool, the KIST. This test case was done with John’s Phone,  and for the people who don’t [...]

Designing three completely new on-board food experience concepts for the KLM brand ‘Delicious’. Result: New experiences that completely fit the new direction of KLM and match the [...]

Designing a complete brand experience around a new breed of innovative, slick, electric Dutch cycles. Result: A completely new brand experience strategy for the upcoming years, extending the [...]

Big party at Koos headquarters: We’re in business today for exactly two years! Time for a celebration! After we finish the pie and bubbles, we’re going for a boat trip through the [...]

Koos helped Fashiolista determining their brand promise and value proposition and turned it into a solid innovation roadmap. Result: Within no time Fashiolista has grown worldwide into a platform [...]

Together with Zilver Innovation we’ve created an international marketing manual for Heineken’s marketing managers around the globe. Result: A solid manual with effective steps for [...]

As Koos is rapidly turning into a big boy, it means he is growing. And when he grows, he needs new clothes every now and then. That’s why we started two months ago with a strategy project [...]