2010 will be undoubtedly the start of another interesting decade. Has the global recession really ended? Will the aftermath cause pain for years to come? With varying predictions on the length [...]

There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the [...]

Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows [...]

2010 is the year of the truth. Pressured by recession and the guilt feeling of environmental sustainability it is now time for the big ‘clean up’. Consumers are more value oriented and start to [...]

Qualitative research is gaining importance and is evolving Qualitative research has been evolving over the past decades and is becoming more important across the board of marketing and research [...]

Strategic Design originates from the MsC ‘Strategic Product Design’ at TUDelft, University of Technology. It’s approach manages strategic product direction based on insights [...]

A lot of companies have a lot of ideas, but find it difficult to have a clear view on what to press forward and what to abandon. This is nothing weird. After sitting in the same chair for a while [...]

Most agencies only deliver reports. Big ugly stacks of paper and endless shows of powerpoint slides. At Koos we understand the importance of tangible & good looking results. That’s why [...]

The first stage of the new product development process is behind us. We managed to prioritise our ideas and pick out the winners we want to take forward. But what should we do next? We have our [...]

Ideas come and go in vast amount of numbers. But how do you know which one will be a winner? How do you know you are not wasting money on a possible failure? The truth is – you never know [...]

Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. [...]

While some companies struggle with too many ideas and no focus, there are also a lot of companies with certain problems and no idea to tackle them. And that’s where the Koos Pressure Cooker [...]

Lack of shared vision of the desired brand image is a common problem within companies. Most employees have a general idea of the core values of the company but rarely do all activities provoke [...]

Psychological insights Koos & partners have done a great lot of qualitative research all around the world to find out what sustainability means in the mind of the consumers. We found some [...]

Oops! I haven’t been able to write about all my tools and processes yet – but I’m working hard to post them as soon as possible!