- Service design
Service design
Service design helps organisations innovate by understanding the changing needs of their customers and building an organisation that is capable of developing products and services people love to use. - Our clients
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Our Tools
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About Koos
The faces and vision of Koos - Academy
Academy
Service Design Academy - Contact
Contact
Our tools
A collection of the design tools that we use
Design Sprint
What if you could develop and test your product with real users in a matter of days? That’s possible with a service design sprint, in which your team and Koos collaborate to finish a full cycle of designing, prototyping, and user-testing ideas at breakneck speed. This helps you validate the key assumptions about a service innovation opportunity in no time. At Koos we facilitate design sprints of 2-10 days that are tailor-made to the requirements of your team and challenge.
Contextmapping
It sounds simple. Understand what people want and deliver it to them. Contextmapping is an exploratory design research method which aims to gather insights for product and service innovation. It generates deep insights in the needs, problems and opportunities regarding the daily use of products and services in the context of the user.
Customer Journey Mapping
The customer journey map provides insight into the total experience of the customer, including every phase the customer goes through and all the contact moments he has with the organisation. With the help of the customer journey, peak moments and opportunities within the current service are being identified. The customer journey is used during the exploration phase but can also be useful to elaborate certain concepts.
Proposition generator
The Proposition generator is an intense, short period in which your team works together with researchers, strategists and designers of Koos in order to create a working prototype. Together we will assess how the prototype performs in the market place. Based on this feedback we can quickly iterate our way to a winning service!
Service Design Toolkit
For organisations that want to learn to apply service design in their organisation, we offer a tailor made toolkit, that will suit the specific needs of your organisation. We also offer training to make sure your organisation will do the right things, the right way.
Service Blueprint
The Service Blueprint helps to map the internal processes that are necessary to deliver the desired customer experience. When a great Customer Journey has been developed, the Service Blueprint can structurally translate the customers needs to internal requirements. The blueprint helps you to internally implement your service with a customer focus. For more information, please call our Hotline!
Brand strategy
Koos has an inspiring set of brand tools where all important stakeholders map the important aspects of the brand. A brand model will be filled in through co-creation to define a clear focus and ambition. Which is essential to create a joined mentality across the company.
Morphological tensions
Pychological profiles are the most modern type of segmentation. Morphology offers marketing and design a practical framework for development and innovation. It gives direct insight in customer needs and the motivations of your target group, in contrast to traditional demographic segmentation models. Psychological profiles are the basis for solid persona development.
Personas
Personas visualize the needs of a certain customer segment in such an easy transmissible way that it enables all employees to use this sometimes abstract segmentation. In this way, personas become the bridge between strategy and all other departments. This makes personas a vital element for every customer oriented company.
Want to know more about our tools and methods?
This is only a fraction of our extensive toolbox that we use in our area of Service Design. Are you curious about the other tools that we might use to create innovations and new service propositions? Please drop by and lets drink a cup of coffee. You can also email us or give us a call on the Koos Hotline!