Koos is pleased to offer a special section of easy to use DIY service design tools. To get an idea of what tools we offer at the moment, check out our blog ‘tools overview‘. In today’s blog: our ‘Brand Value Scan’, a half a day workshop to get to the core of your brand and make it explicit. Ready to inspire and give direction to all future efforts of your organisations. Yes, all. Not only innovation or marketing efforts. Strong brands have all touchpoints orchestrated from one core brand vision.
Because an inspiring vision makes you and your team run faster … and in the same direction
A strong, shared vision and internal values will help you to steer your company into the right direction and get to your goals faster. Our brand model helps you to quickly determine the most important aspects of your brand and organisation. Use your brand vision during your daily business, like emails, sales pitches and during product and service development.
It is important to make your internal values visible to your team, so paste it on your wall, screensaver or turn it into a little booklet. Whatever suits you best.
1. Workshop preparation (15 min)
Print Brand Value Scan sheet – click to download
A4 papers
Post-its & pencils
2. Ice Breaker – team (20 min)
Everyone takes an A4 and draws the company as an animal and explains his choice and drawing. Use post-its to keep track of specific company strenghts and weaknesses.
3. Determine Brand Pillars – team (5×20 min)
Determine the most important aspects of your brand pillars using post-its in the following sequence; Brand trust, Brand personality, Brand offer, Brand ambition & Brand Essence
4. Finalise & visualise – you
One person condendenses each pillar into a short, catchy title & explanation until all brand pillars together form a strong brand. Visualise your new brandmodel and give your team a tangible copy.
5. Put your brand model into practice
Use your brand model as a guide in everything you do, and you’ll quickly get more focus and consistency in everything you do.
Use our Brand Value Scan yourself or together with your team.
Need a little help getting started? Call the Koos hotline at 020 753 0154!
