Last Friday a group of Swedish visitors came to visit Koos! This group of students is studying Constumer and Business Marketing at Stockholm University and are enrolled in the ambitious Marketing Academy program. This is a program where students put theory into practice, by visiting companies and solving cases for them. And Koos was one of the companies they visited to see how the theory they had learned during the course “Service Marketing” compared to the way we work.

It was a fun afternoon, where Koos showed the students all the ins and outs about Service Design and the way we work, in a fun and interactive way. Many examples, explaining, hands-on assignments and a lot of great discussions later we had an office full of super enthousiastic and enriched Swedish students! They told us they learned a lot and enjoyed it very much to see how we worked. This knowledge will definitely come in handy when they’re doing their next case for Heineken. And for us it was a refreshing afternoon as well, learning again about the value of our profession and the place within the current (international) education.

We finished the day with a nice beer at our neighbours, the Bier Fabriek. They remain students after all…