On Thursday 26 February, a group of studious Strategic Product Design students of Studio 360 entered our office for a Koos Business Course. We always like to meet new, enthusiastic students that are eager to learn more about us and our field of knowledge. The entire afternoon was marked by getting to know Koos and apply service design tools on a real life case! During the opening of the afternoon, the students got to know Koos, its employees and of course our methodologies and tools! After a opening presentation of one of the founders of Koos, a few cases were presented so that the students could see how the tools were used in practice. But at Koos we do not only like talking, we are also fond of doing. That’s why we let the students also get to know our tools by means of a real case for a big insurance company from The Netherlands. De pressure was on, as at the moment Koos is actually working on this assignment and the input of this Business Course could be of real value! After a short assignemnt to map the user context and the customer journey, the students came together to map the user insights they have generated onto the customer journey. Finally, 3 concepts were presented to a jury consisting of delegates from Koos and the insurance company! The winning team was rewarded with a small present, after which the entire group went to a nearby pub. There we evaluated the afternoon while enjoying some beers! It remains awesome to share and use our knowledge and tools with students in real cases and come to great new propositions!