Do you want to know what’s new in the realm of insights, to be challenged and inspired while finding practical solutions? Then, you certainly do not want to mis out the opportunity to attend the IIeX 2016, a combination kick in the pants, turbocharged networking, intensive education and of course the chance to listen to Robbert-Jan, partner of Buro Koos and Alice Botden from Aegon. Together they will tell you all about how your organisation can anticipate better to a world that is changing faster than ever.
In order to survive in the long run, organisations should be able to adapt to these changes ever faster. But how can large organisations, innovate rapidly together with their customers? This case study explains how we managed to launch a new proposition in just 13 weeks.
Do you want to attend IIeX with 25% discount on the ticket price? Let us know! We have special discount codes for relations!
Speaker: Robbert-Jan van Oeveren, Partner – KoosService Design and co-founder of research platform Contextmapp. Robbert-Jan van Oeveren already knew that he wanted to be an entrepreneur when he was still studying Strategic Product Design at Delft University of Technology. That’s why he co-founded Koos in 2009, a service design agency. Koos helps organisations to build great customer experiences and works for organisations like KLM, Rabobank and Ahold. In 2004 he also co-founded Contextmapp, a software as a service ethnographic research platform, focused on mobile.
Case: Launching a Customer-Centric Proposition in just 13 weeks
Module 9: Purpose-Led Innovation
Location: Ground Floor Track
Date: 4 March, 2016
Time: 9:20 am – 9:40 am
